Supporting Strategies | Greater Newark & Passaic County
In today's digital-first world, establishing an online presence is essential for any business owner looking to connect with their audience and showcase their expertise. This was the challenge Douglas Steele, MBA, Owner and Managing Director of Supporting Strategies | Greater Newark & Passaic County, NJ, brought me when he set out to position his business as the go-to resource for cloud-based bookkeeping, accounting, and FP&A services for small businesses.
Together, we aimed to build an engaging and professional LinkedIn and Instagram presence that informed and inspired Doug's network. Here's how we accomplished this:
Creating a Strong Content Strategy
I designed a content strategy to position Doug as a trusted authority in his field, balancing industry expertise with personal authenticity. Our efforts included:
Informational Graphics: Visuals that break down complex financial topics into digestible, engaging content.
Leadership Book Reviews: Summarizing and analyzing books that resonate with Doug's audience, providing actionable insights and thought leadership.
Interactive Polls and Quizzes: Encouraging audience participation to foster engagement and start meaningful conversations about business challenges and solutions.
Highlighting Client Success Stories
To showcase the value Doug and his team bring to their clients, I interviewed small business owners and non-profit leaders who have benefited from Supporting Strategies' services. I transformed these interviews into LinkedIn articles and posts highlighting real-world outcomes, building credibility and trust.
Adding a Personal Touch
Behind every successful business is a person with a story. To connect with potential clients we:
Recorded and edited direct-to-camera videos of Doug sharing insights, tips, and anecdotes. Next up, sharing behind-the-scenes glimpses into his day-to-day operations, creating a connection with his audience.
Staying On-Brand
Adhering to corporate brand standards was critical to maintaining consistency and professionalism. Every piece of content aligned with Supporting Strategies' established identity while showcasing Doug's unique perspective.
The Outcome
Through this collaborative effort, Doug's LinkedIn and Instagram profiles provide small business owners seeking financial clarity and operational support with a mix of informative, interactive, and personal content. It increased engagement and established Doug as a leader in his field.
By helping Doug build an online presence, I'm proud to have supported his mission of enabling small businesses to focus on what matters most, revenue growth and long-term success.
If you're a business owner looking to establish or enhance your digital presence, let's connect! I'll turn your story into a compelling narrative that drives results.