Ridge Restoration
Ridge Restoration has built a reputation for excellence in the New York and New Jersey luxury home market for nearly three decades. Known for high-quality craftsmanship, timeless design, and impeccable attention to detail, the company's work has even been featured in Architectural Digest.
Like many in the luxury space, their business came through referrals.
However, they recognized that discerning homeowners want more than a recommendation; they want to see examples of your work.
The Goal
Create a curated Instagram and Facebook presence that serves as a dynamic portfolio Ridge Restoration could share with prospective clients. The goal wasn't just to showcase finished projects and build meaningful connections with architects, designers, and premium brands they collaborate with or hope to partner with in the future.
The project's scope later expanded to include creating and managing the social media presence for Oculus Doors and Windows, a high-quality, budget-friendly line of European custom windows and doors installed exclusively by Ridge Restoration. The collaboration strengthened the visual identity and reach of both brands.
My Role
I helped turn their portfolio projects into a cohesive digital story. Here's how I made that happen:
Organized Project Assets: I sorted through project images, selecting and arranging them to showcase each home's unique character and detail.
Site Visits: I photographed newly finished spaces to add to the archive of images.
Wrote On-Brand Captions: Every caption reflected the brand's tone, refined, professional, and confident, while highlighting the craftsmanship and process behind the build.
Established a Consistent Posting Rhythm. Implemented a consistent posting schedule to maintain engagement and showcase Ridge Restoration’s ongoing projects.
The Result
The new social presence gives prospective clients a sense of Ridge Restoration's aesthetic, process, and track record of excellence. It's also allowed Ridge Restoration to connect with architects, designers, and clients without relying solely on word of mouth.
If you're a high-end service provider looking to translate your reputation into a scroll-stopping digital brand, let’s connect. I'd love to help tell your story.