Amy Straub Design
We recently completed the launch of Amy Straub Design's newly redesigned website! ASD specializes in functional storage planning, design, and installation services, transforming spaces into organized, efficient, and visually appealing environments. Whether it's custom closet solutions, entryways, or live and workspaces, Amy Straub Design ensures every detail is meticulously crafted from initial design to final installation. Visit the live website →
Expertise in Design and Installation
One of the unique aspects of Amy Straub Design is Amy's hands-on approach. Not only does she understand the intricacies of design, but she also excels in the installation process. This dual expertise ensures that every project is executed flawlessly, from concept to completion.
What's New on the Website?
Our goal with the new website was to create a user-friendly browsing experience that communicated the client's services and showcased their work.
The results included:
Brand Refresh: The new website showcased Amy Straub Design's refined brand identity, blending elegance with functionality.
Enhanced Messaging: We clarified ASD's brand message, articulating their purpose and commitment to clients:
"At Amy Straub Design, we transform chaos into calm and turn closets into sanctuaries, creating spaces where every item finds its perfect home."
Expanded Portfolio: We organized and expanded the portfolio with new categories and high-quality images, ensuring easy navigation for visitors seeking inspiration.
SEO Optimization: We implemented SEO strategies to boost search engine rankings and increase organic traffic, including optimizing content, keywords, and metadata for better discoverability.
Google Business Profile: We established a Google Business Profile to improve local visibility, making it easier for homeowners and professionals to find Amy and her business.
Upcoming Phase 2: Online Shop
As part of phase 2 of the project, we plan to launch an online shop where site visitors and clients can purchase hardware and fixtures to complete their storage solutions. This addition will provide a convenient, one-stop shopping experience for all their organizational needs.
Designed for Both Homeowners and Professional Partners
Amy Straub Design's new website was designed to appeal to residential homeowners and professional partners. Homeowners can explore custom solutions for their closets, entryways, and living spaces, while professional partners can find collaboration opportunities for larger projects.
Conclusion
The new Amy Straub Design website represents a step forward in enhancing its digital presence. With a refreshed brand identity, clear messaging, an updated and expanded portfolio, and an upcoming online shop, ASD is positioned to expand its level-up business and see growth.