The Glen Ridge Educational Foundation (GREF)
The Glen Ridge Educational Foundation (GREF), a non-profit organization dedicated to fostering and supporting the long-term educational excellence that defines the Glen Ridge School District. This project was not just about creating a visually appealing online presence but also enhancing the Foundation's ability to communicate its mission, history, and impact effectively. Visit the live website →
The Mission and Vision of GREF
The Glen Ridge Educational Foundation works closely with the Superintendent, administrators, faculty, and the Board of Education to secure funding for innovative pilot programs. These programs benefit students and teachers, enriching the quality of education across the District. GREF's mission is rooted in fostering educational excellence, and it's an honor to help amplify their voice through a modern, user-friendly website.
Objectives for the New Website
The objectives for the new GREF website were multifaceted:
Informing the Public: Convey GREF's mission, history, and ongoing efforts.
Showcasing Success: Highlight grant winners and projects to demonstrate the tangible impact of GREF's work.
Community Engagement: Provide straightforward ways for community members to get involved and support the Foundation's mission.
Sharing Success Stories: Regularly update the community with news of achievements, awards, and ongoing initiatives.
Simplifying Donations: Make the donation process easy and intuitive.
Building a Mailing List: Enable visitors to sign up for updates on events and initiatives.
Revamping the Brand and Visual Identity
A critical part of this project was developing and fine-tuning GREF's brand messaging, logos, and color palette. We chose a dynamic combination of dark cyan, dark blue, and yellow to give the brand depth and energy. This vibrant color scheme modernizes the Foundation's look and evokes trust, enthusiasm, and professionalism.
Transforming the User Experience
The original GREF site was more akin to a Word document than an engaging digital platform. We achieved our goal of transforming it into an inspiring and interactive experience.
The Road Ahead
Launching the new website is just the beginning. We will continue to work with GREF to ensure the site evolves to meet the community's and the Foundation's needs.
By providing a platform that effectively communicates GREF's mission and successes, we aim to inspire significant support and involvement from the Glen Ridge community.