Montclair Behavioral Health
I'm excited to share the completion of a recent project: the newly revamped website for Montclair Behavioral Health, a high-quality psychiatry and therapy practice in Montclair, NJ, led by Keri Wasser, MD, and Ron Wasser, PhD. The growing practice serves children, adolescents, adults, and couples, offering expert, compassionate care. Visit the live website →
This redesign aimed to create a site that refreshed the practice's brand identity and made potential clients feel confident in reaching out for support.
Key Project Highlights:
Brand Identity Refresh: We fine-tuned the existing brand, using a soothing palette of warm green and navy, complemented by a deep red accent. This color scheme reflects the professionalism and warmth of Montclair Behavioral Health —a balance of trustworthiness without feeling overly clinical.
New Logo Creation: We created a new logo that features a water element, symbolizing refreshment and tranquility, aligning with the practice's commitment to helping to provide empathy and practical care for their clients.
Tone and Aesthetic: The website's content and design needed to feel approachable, professional, reassuring, and appealing to clients who can pay out-of-pocket. We emphasized the practice's focus on delivering high-quality, evidence-based care without overwhelming visitors with clinical jargon.
Client-Centered Messaging: We designed every page to communicate Montclair Behavioral Health's core qualities: high-quality service, professionalism, warmth, and empathy. This consolidated and concise messaging helps build trust with potential clients, making them feel comfortable taking that vital step to seek help.
Since launching the new site, Montclair Behavioral Health has already seen a significant increase in client inquiries, showing that the website connects the practice with those who need their services.
It was a great collaboration, and I'm proud to have played a part in helping this growing practice reach more people in need of their expertise. If you want to refresh your business's online presence, schedule a call HERE.