San Junipero Productions
After the successful launch of San Junipero Productions’ new website, I was thrilled to continue our collaboration by bringing their brand to life across social media. Our goal was to create a dynamic Facebook and Instagram strategy showcasing their professional work and highlighting the talent in front of the camera as we all team up behind the camera.
Building a Strategic Foundation
We started by outlining a consistent Instagram content strategy that reflects San Junipero’s personality and professionalism. The plan includes posting 2–3 times per week, pulling multiple pieces of content from each finished project to maximize visual storytelling. Posts include thoughtful tags for clients, collaborators, and talent to expand reach and celebrate partnerships.
We use stories to add depth, offering real-time, behind-the-scenes glimpses of shoots, day-to-day moments, and founder updates. These stories are organized into highlights with categories including Our Work, Meet the Founders, Behind the Scenes, Team Spotlights, FAQs & Testimonials.
Content Mix: Showcasing Work and People
To create a well-rounded feed of content.
Produced Content: Polished final projects that represent the creative excellence San Junipero is known for. This includes branded campaigns, culinary shoots, and lifestyle visuals.
Behind-the-Scenes Content: Authentic, real-time moments that humanize the brand. From candid shots of the founders to impromptu crew moments and on-set magic, this content fosters connection and brand loyalty.
Creative Engagement Ideas
Future posts and stories will include a rotating slate of content ideas designed to boost engagement and showcase the team’s creativity, such as:
PA Instagram Takeovers: A day-in-the-life perspective from a production assistant, giving followers a look at what it takes to make the magic happen.
Q&A Sessions with the Founders: Charissa and Kate share their creative process, production tips, and lessons learned from running a full-service production company.
Behind the Screen Moments: Sneak peeks of lighting setups, test shots, and director calls that add richness to the storytelling.
Team Spotlights: Shining a light on the amazing collaborators and contractors who bring each shoot to life.
Elevating the Brand Beyond the Website
Every post, story, and highlight reinforces the same brand promise: to bring ideas to life through creativity, collaboration, and heart.