The Dryer Guys
When I first partnered with The Dryer Guys, dryer vent cleaning, my role was managing their social media and email marketing. But within just a few weeks, it became clear that we needed to address a foundational piece of their digital presence to support their growth and visibility: the website. View the live website here >
Why the Website Needed a Refresh
The original site, built on WordPress, had limited service information and wasn't fully optimized for search engines. Potential customers had no clear way to know what areas The Dryer Guys served or if they offered both residential and commercial dryer vent cleaning.
So, we decided to transfer the site to Squarespace and give it a complete refresh while maintaining the brand.
What We Updated
Consistent Brand Messaging - We refined the copy throughout the site to speak clearly to both homeowners and business owners.
Expanded Services - The new site now clearly states that The Dryer Guys serve residential and commercial clients, making it easier for landlords, property managers, and business owners to see how we can help them.
Service Area Map - We added a map highlighting our current service areas to eliminate any uncertainty.
Built on Brand Aesthetics - We honored the existing brand by keeping the vibrant navy and orange color palette, the original logo, and brand fonts. The result is a fresh site that feels modern yet familiar.
Enhanced SEO - We incorporated keywords, improved metadata, and structured the site content for Google search visibility—helping more people find The Dryer Guys when they need reliable vent cleaning.
The Results So Far
Since launching the updated website, we've already seen:
Increased traffic from organic search
Fewer questions about services and location—because the info is now clear and easy to find
Final Thoughts
This project is an excellent reminder that digital marketing doesn't work in silos. A great social media strategy will always perform better when backed by a clear, trustworthy, and optimized website.