The Clubhouse, New Jersey Basketball Training Facility
The Clubhouse, New Jersey Pro Coaching & Training offers elite training from budding talents in elementary school to prospects being courted by D1 collegiate basketball programs and even those eyeing the NBA draft, as well as professional players. The aim of the project was to develop their brand, create online presence and streamline the registration process for their growing program offerings. Visit the live website →
In 2020, in the heart of Essex County, NJ, a dream took root, nurtured by the shared passion of two committed fathers, Adam Harrington and Clark Machemer.
Their vision? To create a haven where their children and the entire community could flourish through the sport of basketball and the joy of an active lifestyle. United by their love for the game and a commitment to fostering a safe, inclusive space, they embarked on a journey to bring this dream to life, seeking the ideal location within a stone's throw of their homes in Glen Ridge, NJ.
Fast-forward to October 2023, when they hired Amici Creative to help establish The Clubhouse, NJ brand and online presence with a Squarespace website.
Meeting the Challenge
Adam and Clark had a clear vision of what they wanted. A platform that would:
Advertise their diverse programs available.
Streamline the registration process and accommodate the scheduling of private coaching sessions.
Highlight the impressive roster of athletes they've nurtured—from budding talents in elementary school to prospects being courted by D1 collegiate basketball programs and even those eyeing the NBA draft, as well as professional players.
Develop a brand message that conveyed the elite level of training they offered while still welcoming beginners eager to grasp the fundamentals. Showcase the center's amenities for court and party rentals.
Results that Speak Volumes
The impact of the new website was swift and substantial.
Revenue for the gym increased.
The Clubhouse extended its reach through enhanced online visibility, powered by strategic SEO tactics and integrated Google Analytics. A Google profile further expanded their audience reach, connecting them with communities beyond their local area.
Squarespace Acuity scheduling made booking and administration easy for users.
Squarespace email marketing boosted engagement by enabling The Clubhouse team to effectively promote seasonal sessions, Pop-Up Play Days, and Summer Camp.
Testimonial from the Co-Founder
Reflecting on the collaboration, Adam Harrington , NBA Skills Coach and Co-Founder of The Clubhouse, shared:
"You will not find someone more detailed, thorough, and willing to research as much as possible to give you the best results in everything you need. She [Kimberly] will check off every box and also deliver in a very timely manner."
Conclusion
The launch of The Clubhouse's website and the success of its programs show what's possible through dreams, determination, and collaboration.
Ready to take your vision digital? Let's connect and turn your aspirations into achievements! Contact us today for a free consultation.